Bibliografia

Principal

• Bernstein, D. (1992) Company Image and Reality: A Critique of Corporate Communications, London: Holt, Rinehart & Winston.
• Keller, K. L. (2013) Strategic Brand Management, London: Pearson.
• Olins, W. (1990) Corporate Identity, London, Thames & Hudson, 1989, 224 p.
• Vilar, E. (2023) What you see is what you get? The Image and Visual Identity, Lisboa: Fbaul/Cieba.
• Vilar, E. (2006) A Imagem da Organização, Lisboa: Quimera.

Secundária

• Balmer, J. M. T. (1995) "Corporate Identity: The Power and the Paradox", Design Management Journal, Winter, pp.39-44.
• Klein, N. (2009) No Logo, London: Picador.