Bibliografia

Principal

  • Company Image and Reality: A Critique of Corporate Communications, London: Holt, Rinehart & Winston.: Bernstein, D. 1992
  • Strategic Brand Management, London: Pearson.: Keller, K. L. 2013
  • Corporate Identity, London, Thames & Hudson, 1989, 224 p.: Olins, W. 1990
  • What you see is what you get? The Image and Visual Identity, Lisboa: Fbaul/Cieba.: Vilar, E. 2023
  • A Imagem da Organização, Lisboa: Quimera.: Vilar, E. 2006

Secundária

  • "Corporate Identity: The Power and the Paradox", Design Management Journal, Winter, pp.39-44.: Balmer, J. M. T. 1995
  • No Logo, London: Picador.: Klein, N. 2009