Bibliografia

Principal

• Ten and a Half Lessons in Marketing: Vilar, E. 2026
• Marketing Management, Harlow, England: Pearson Prentice-Hall.: Kotler, P., Keller, K. L., Brady, M., Goodman, M., Hanses, T. 2019
• Principles of Marketing, Harlow, England: Pearson Prentice-Hall.: Kotler, P., Armstrong, G., Wong, V., Saunders, J. 2008
• Mercator XXI: teoria e prática do Marketing, Lisboa: Dom Quixote.: Lindon, D., Lendrevie, J., Lévy, J., Dionísio, P., Rodrigues, J. V. 2011

Secundária

• “From marketing mix to relationship marketing – towards a paradigm shift in market-ing”, Management Decision, vol.32, nº2, pp. 4-20.: Grönroos, C. 1994
• Digital Marketing Strategy: An integrated approach to online marketing, London: Kogan Page.: Kingsnorth, S. 2016
• “Marketing myopia”, Harvard Business Review, July-August, pp. 50-65.: Levitt, T. 1960
• The Marketing Imagination, New York: The Free Press.: Levitt, T. 1983